According to incentive theory, what primarily motivates people?

Incentive theory posits that people's motivation is largely driven by external rewards and the pleasure that comes from obtaining these rewards. This theory suggests that individuals are motivated to act not only by intrinsic factors such as personal satisfaction or fulfillment but by the prospect of receiving tangible rewards or avoiding negative outcomes.

When people anticipate a reward, such as praise, money, or recognition, they are more likely to perform actions that they believe will lead to those rewards. Thus, the focus of incentive theory is on the influence of external stimuli in shaping behavior, rather than solely relying on internal satisfaction or biological needs. This approach aligns closely with behavioral psychology, where external factors are crucial in driving individuals' actions and choices.