In the context of social movements, what does a strategy represent?

In the context of social movements, a strategy represents a general plan describing the goals of a movement. This encompasses the overarching vision and objectives that the movement seeks to achieve through its various activities. While specific tactics, such as protests or awareness campaigns, are tools that may be employed to implement this strategy, the strategy itself provides the framework for understanding what the movement aims to accomplish and how it plans to mobilize resources, advocate for change, and inspire participants.

By differentiating between a strategy and tactics, it’s easier to see that a strategy is the broader approach, while tactics are the specific actions taken to realize that approach. This understanding helps groups within the movement align their efforts and maintain focus on the long-term goals while navigating the complexities of enacting change in society.