This term refers to the phenomenon when individuals alter their behavior due to awareness of being observed:

The correct term for the phenomenon where individuals alter their behavior due to the awareness of being observed is the Hawthorne Effect. This concept originated from studies conducted at the Hawthorne Works plant in the 1920s and 1930s, where researchers found that workers' productivity changed when they knew they were being observed, regardless of the changes made to their working conditions. The key aspect of the Hawthorne Effect is that the awareness of observation leads to changes in behavior, often resulting in increased effort or altered performance in order to meet perceived expectations.

In the context of behavioral psychology and social dynamics, understanding the Hawthorne Effect is important as it highlights how external factors, such as the presence of an observer, can significantly influence individual behavior and outcomes in various settings, including workplaces and experimental situations. This effect has implications in research design as well, reminding researchers to consider how the knowledge of observation might bias participants’ responses or behavior.