What does Rational Choice Theory propose about human actions?

Rational Choice Theory proposes that individuals make decisions by weighing the costs and benefits associated with various options to maximize their utility. This theory assumes that people engage in a logical and reasoned evaluation of the likely outcomes of their actions, aligning their choices with their preferences and available information. The focus is on the idea that individuals are rational actors who assess their circumstances and make choices that they believe will lead to the most favorable results for themselves.

In this framework, emotions and social norms are not the primary influences on behavior; instead, the emphasis is placed on pragmatic decision-making processes. By evaluating the potential gains and losses of different alternatives, individuals aim to optimize their satisfaction or achieve specific goals.