What is the basis of informational social influence?

Informational social influence occurs when individuals conform to the behaviors or opinions of others because they believe that those others possess more accurate information or insights than they do. This type of influence is rooted in the desire to be correct in circumstances where one's own knowledge or understanding may be limited.

Choosing to rely on the knowledge and expertise of peers reflects a recognition that others may have better access to information or experience, leading to a higher likelihood of making informed decisions. This understanding is particularly salient in situations where ambiguity exists, and individuals seek guidance from the attitudes or actions of those around them. As a result, the belief in the credibility of others drives this type of social influence, making it a significant factor in shaping one's responses and behaviors in a given context.