Which component of attitude refers to a person's feelings about an object?

The component of attitude that pertains to a person's feelings about an object is known as the affective component. This aspect encompasses the emotional responses and evaluations that an individual has towards a specific target, such as a person, object, or idea. For example, if someone feels happy about a certain brand of chocolate, that positive emotion reflects the affective component of their attitude toward that chocolate.

In contrast, the behavioral component involves the way an individual acts or intends to act in relation to the object of their attitude, while the cognitive component deals with the beliefs and thoughts an individual has about that object. Social is not a recognized component of attitude in this context, so it does not directly apply to understanding the structure of attitudes. Therefore, the correct identification of the emotional aspect as the affective component highlights the importance of feelings in the formation and expression of attitudes.